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TOEFL IELTS BNC: 6405 COCA: 6076
slogan
★
noun [C] /ˈsləʊɡən/
singularslogan
pluralslogans
  1. a short phrase that is easy to remember and is used to advertise something or to express the beliefs of a political party or other group 广告语；（政党或团体用的）口号，标语

    The company unveiled its new advertising slogan this week. 那家公司本星期透露了它新的广告语。

    Anti-government slogans had been sprayed all over the wall. 反政府的标语喷涂得满墙都是。

     Synonyms and related words
    Types of advertisement: ad, advert, advertisement...
TOEFL IELTS BNC: 6405 COCA: 6076
slogan

noun

ADJECTIVE | VERB + SLOGAN | SLOGAN + VERB | PREPOSITION ADJECTIVE➤catchy (informal) , snappy朗朗上口的口號；簡潔生動的口號▸➤popular流行的口號➤famous著名的口號➤new, old新口號；舊口號➤simple簡單的口號▸➤empty, hollow空洞的口號◇The 'freedom to learn' has become just another one of the government's empty slogans.“學習自由”已成為政府另一個空洞的口號。➤anti-government, anti-war, etc.反政府、反戰等口號▸➤ad, advertising, marketing廣告語；營銷口號▸➤campaign, election, political運動／選舉／政治口號➤patriotic, revolutionary愛國／革命口號➤bumper-sticker, T-shirt貼在保險槓上的小標語；印在 T 恤衫上的口號VERB + SLOGAN➤coin, come up with, invent編口號；想出口號▸➤adopt (sth as), have (sth as), use (sth as)採用（⋯作為）口號；使用（⋯作為）口號▸➤chant, shout喊口號➤spout喊口號◇The Left was still spouting old Marxist slogans.左翼仍在呼喊着陳舊的馬克思主義口號。➤bear, be emblazoned with, carry (especially BrE) 帶有口號；印有口號◇T-shirts bearing anti-war slogans印有反戰口號的 T 恤衫◇This year's safety campaign carries the slogan 'Wear a seat belt－every time!'.今年安全活動的口號是：“上車即繫安全帶！”➤daub, paint, write塗刷口號；寫標語◇Slogans had been daubed on the walls.口號刷在了牆上。➤be summed up by, be summed up in被總結成口號◇The principle is summed up by the slogan 'Trade, not aid'.這個原則概括為一句口號，即“要貿易，不要援助”。SLOGAN + VERB➤go, say口號是◇We switched the car stereo to WKTU , 'the beat of New York' , as its slogan goes.我們把車上的音響調到 WKTU 音樂台，正如其宣傳語所說的，聽“紐約的節奏”。PREPOSITION➤on the slogan以⋯為口號◇They fought the election on the slogan 'The time has come'.他們以“恰逢其時”為競選口號。➤under a/the slogan以⋯為口號◇They protested under the slogan 'When women stop, everything stops!'他們以“沒有女性，萬事皆休”為口號進行抗議。➤slogan for⋯的口號◇the slogan for the 2012 London Olympics2012 年倫敦奧運會口號➤slogan of⋯口號
TOEFL IELTS BNC: 6405 COCA: 6076
slogan

noun

slogan ♦︎ formula ♦︎ motto ♦︎ mantra ♦︎ catchphraseThese are all words for a word or short phrase that is easy to remember and is often repeated in order to suggest an idea to people. 这些词均表示口号、格言。PATTERNS AND COLLOCATIONS 句型和搭配◆to come up with a slogan / formula◆to coin / adopt a slogan / motto◆to use a slogan / motto / mantra / catchphrase◆to chant a slogan / mantra■ slogan ˈsləʊgən; NAmE ˈsloʊgən [countable] a word or phrase that is easy to remember, used for example by a political party or in advertising to attract people's attention or to suggest an idea quickly 标语；口号◆The crowd began chanting anti-government slogans.人群开始反复高呼反政府口号。◆They came up with a catchy new advertising slogan.他们想出了一句容易上口的新广告词。■ formula ˈfɔːmjələ; NAmE ˈfɔːrmjələ(plural formulas or formulaeˈfɔːmjəliː )[countable] (rather formal) a fixed form of words used in a particular situation （特定场合的）惯用词语，套话◆What are the correct legal formulae for this kind of letter?写这种信用的正确法律用语是什么呢？◆The prime minister keeps coming out with the same tired formulas.首相开口便是千篇一律的套话。▸ formulaic ˌfɔːmjuˈleɪɪk; NAmE ˌfɔːrmjuˈleɪɪk

adjective

 (rather formal) ◆Traditional stories make use of formulaic expressions like 'Once upon a time...'传统故事采用“从前⋯”一类的套话。■ motto ˈmɒtəʊ; NAmE ˈmɑːtoʊ(plural mottoes or mottos) [countable] a short sentence or phrase that expresses the aims and beliefs of a person, group or institution and is used as a rule of behaviour 座右铭；格言；箴言◆The school's motto is: 'Duty, Honour, Country'.这所学校的校训是：“尽责、知耻、爱国”。◆'Live and let live.' That's my motto.“待人宽如待己”，这就是我的座右铭。■ mantra ˈmæntrə [countable] a word, phrase or sound that is repeated again and again, especially during prayer or meditation 曼怛罗（某些宗教的念咒）；咒语◆He was chanting a Buddhist mantra.他正在念佛教咒语。■ catchphrase ˈkætʃfreɪz [countable] a popular phrase that is connected with the politician or entertainer who used it and made it famous 名言；流行语；时兴的话◆It was PC Dixon who gave us the catchphrase 'Evening all!'.PC狄克逊是最先使用Evening all!这句流行语的人。

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