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pre-roll
noun [C] computing /ˈpriːˌrəʊl/
singularpre-roll
pluralpre-rolls

or pre-roll ad

  1. a short advertisement that plays before an online video
     Synonyms and related words
    Types of advertisement:ad, advert, advertisement...

pre-roll also preroll

noun [countable]

a video advertisement that appears immediately before an online video

'Targeted video-on-demand versions of the films will further extend the fun along with pre-rolls that actively encourage people to skip the ad after Tesco Mobile's offers are covered in the first few seconds.'

The Drum 1st September 2014

If you're a regular viewer of online videos, then you'll certainly be familiar with the experience of having to twiddle your thumbs for a few seconds whilst some kind of advertisement plays out before you can get to the thing you're really interested in. What you may not know however, is that there's a name for this type of ad — it's called a pre-roll.

pre-roll advertisements have become much more common in recent years, possibly because they're assuming greater significance in an era when TV viewers are increasingly skipping advertising slots

A pre-roll is a promotional video that plays before the main video content the user has selected. In the unlikely event that you haven't seen one, then what happens is this: you click the play button on an online video of your choice and, instead of the thing you want to watch appearing, you're first presented with a video advertisement for a car, or home insurance, or the latest detergent, or … the possibilities are endless. A few moments later, after a pre-determined period of advertising has elapsed, you're finally able to watch what you were interested in.


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