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TOEFL IELTS BNC: 6405 COCA: 6076
slogan

noun

slogan ♦︎ formula ♦︎ motto ♦︎ mantra ♦︎ catchphraseThese are all words for a word or short phrase that is easy to remember and is often repeated in order to suggest an idea to people. 这些词均表示口号、格言。PATTERNS AND COLLOCATIONS 句型和搭配to come up with a slogan / formulato coin / adopt a slogan / mottoto use a slogan / motto / mantra / catchphraseto chant a slogan / mantra slogan ˈsləʊgən; NAmE ˈsloʊgən [countable] a word or phrase that is easy to remember, used for example by a political party or in advertising to attract people's attention or to suggest an idea quickly 标语;口号The crowd began chanting anti-government slogans.人群开始反复高呼反政府口号。They came up with a catchy new advertising slogan.他们想出了一句容易上口的新广告词。 formula ˈfɔːmjələ; NAmE ˈfɔːrmjələ(plural formulas or formulaeˈfɔːmjəliː )[countable] (rather formal) a fixed form of words used in a particular situation (特定场合的)惯用词语,套话What are the correct legal formulae for this kind of letter?写这种信用的正确法律用语是什么呢?The prime minister keeps coming out with the same tired formulas.首相开口便是千篇一律的套话。 formulaic ˌfɔːmjuˈleɪɪk; NAmE ˌfɔːrmjuˈleɪɪk

adjective

(rather formal) Traditional stories make use of formulaic expressions like 'Once upon a time...'传统故事采用“从前⋯”一类的套话。
motto ˈmɒtəʊ; NAmE ˈmɑːtoʊ(plural mottoes or mottos) [countable] a short sentence or phrase that expresses the aims and beliefs of a person, group or institution and is used as a rule of behaviour 座右铭;格言;箴言The school's motto is: 'Duty, Honour, Country'.这所学校的校训是:“尽责、知耻、爱国”。'Live and let live.' That's my motto.“待人宽如待己”,这就是我的座右铭。 mantra ˈmæntrə [countable] a word, phrase or sound that is repeated again and again, especially during prayer or meditation 曼怛罗(某些宗教的念咒);咒语He was chanting a Buddhist mantra.他正在念佛教咒语。 catchphrase ˈkætʃfreɪz [countable] a popular phrase that is connected with the politician or entertainer who used it and made it famous 名言;流行语;时兴的话It was PC Dixon who gave us the catchphrase 'Evening all!'.PC狄克逊是最先使用Evening all!这句流行语的人。

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