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BNC: 18498 COCA: 12796
gimmick
noun [C] /ˈɡɪmɪk/
singulargimmick
pluralgimmicks
  1. 1
    something that is intended to impress and interest you but is really not at all useful 花招,噱头(引人注意但没什么实际意义的东西)

    It's not a real education policy, it's just a gimmick to win votes. 这不是什么真正的教育政策,只不过是赢选票的花招罢了。

     Synonyms and related words
  2. 2
    Philippine English an enjoyable night out with friends

    It's always nice to be with friends on a gimmick.

derived word

gimmicky

adjective
adjectivegimmicky
comparativegimmickier
superlativegimmickiest
 Synonyms and related words
Not effective or useful and not working correctly: useless, ineffective, inefficient...
BNC: 18498 COCA: 12796
gimmick

noun

ADJECTIVE | PHRASES ADJECTIVElatest, new最新的噱頭;新把戲a new gimmick to encourage people to spend more鼓動人們多花錢的新噱頭election, marketing, publicity, sales競選招數;營銷花招;宣傳手法;銷售噱頭The promise of lower taxation may have been just an election gimmick to gain votes.減稅的承諾或許只是爭取選票的一種手法。PHRASESjust a gimmick, nothing more than a gimmick, only a gimmick只不過是一種伎倆He dismissed the event as just a publicity gimmick.他不理會這件事,只當它是一種宣傳手法。
BNC: 18498 COCA: 12796

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